Dynamic Pricing

Dynamic pricing rules adjust prices and filter offers based on the visitor's traffic context. Configure different experiences for partners, marketing campaigns, and loyalty tiers.

How It Works

Visitor arrives (partner_id=VISA)
  │
  PricingContextService.resolve(trafficContext)
  │  Iterates rules by priority (highest first)
  │  First matching rule wins
  │
  ├─ Match: "Visa Partnership" rule
  │   channelId: null (use default)
  │   additionalMultiplier: 0.95 (5% off)
  │   disablePromotions: true
  │   disableCoupons: true
  │   allowedBankOfferIds: [visa-offer-1, visa-offer-2]
  │
  └─ PricingAdjustment applied to:
     ├─ OfferResolutionService → filters promotions/bank offers
     ├─ ContextualOfferService → returns only Visa offers
     └─ Listing search → prices reflect Visa multiplier

Rule Predicates

All predicates are optional. null means "match any".

Predicate	Match Logic
trafficSource	ORGANIC, PAID, SOCIAL, EMAIL, REFERRAL, DIRECT, PARTNER
utmSource	Exact match (case-insensitive)
utmMedium	Exact match
utmCampaign	Exact match
partnerId	Exact match
loyaltyTierMin	Tier >= this value
loyaltyTierMax	Tier <= this value

Rule Effects

Effect	Description
channelId	Override the pricing channel
additionalMultiplier	Multiplier on base price (0.90 = 10% off)
disablePromotions	Hide all promotions
disableCoupons	Hide all coupons
disableBankOffers	Hide all bank offers
allowedPromotionIds	Whitelist specific promotions
allowedBankOfferIds	Whitelist specific bank offers
allowedCouponIds	Whitelist specific coupons
additionalOfferIds	Inject extra offers